This page has the numbers for peppers: 18 inches between plants with 30 inches between rows, seed started eight weeks before your last frost and set out two weeks after it, an inch of water a week, soil at pH 6.0 to 6.8, and 2 to 5 pounds of fruit per plant over a 60 to 90 day season.
Two of those numbers are where peppers go wrong. Eight weeks indoors is two more than a tomato, because pepper seed germinates slowly and the seedlings grow slowly. And two weeks after the last frost is two weeks later than a tomato, because a pepper set into cold soil sits unchanged for a month while a later planting overtakes it.
Starting them off
Sow indoors eight weeks before your last frost date — two weeks earlier than tomatoes, because peppers germinate slowly and grow slowly at the seedling stage. They also want real warmth to germinate; a propagator or a warm spot makes a visible difference, and seed sown in a cool room may take three weeks or simply rot.
Once up, they need bright light and steady warmth. Peppers do not stretch as dramatically as tomatoes when short of light, but they stall, and a stalled seedling is slow to catch up.
Planting out
Wait two weeks after your last frost, and until night temperatures are consistently above 55F. This is not caution for its own sake: a pepper set out into cold soil can sit unchanged for a month while a plant put out later races past it.
Space them 18 inches apart, 30 inches between rows. Unlike tomatoes, a little closeness is acceptable and even helpful — neighbouring plants shade each other's fruit and reduce sunscald, one of the more common pepper problems.
Plant at the same depth they grew in the pot. Peppers do not root from buried stem the way tomatoes do, so there is nothing to gain from planting deep and a risk of stem rot.
Water and food
An inch of water a week, consistently. Peppers are less thirsty than tomatoes but equally unhappy with swings between dry and soaked, which cause flower drop and misshapen fruit. Mulch once the soil is warm.
On feeding, the rule is restraint until fruit sets. Compost worked in before planting is enough to start with. Feed with nitrogen while the plant is small and you get a fine bush with no peppers on it. Once the first fruits have formed, a light feed every few weeks keeps production going, favouring potassium over nitrogen.
Heat, sweetness and patience
Two things develop slowly in a pepper and both reward waiting. Sweet varieties gain sugar markedly as they turn from green to their final colour, which is why a red bell tastes nothing like a green one. Hot varieties concentrate capsaicin as they ripen, and a plant grown slightly dry will generally produce hotter fruit than one kept lush.
There is a trade-off. Every fruit left to ripen fully slows the setting of new ones. Picking the first two or three peppers while still green gets the plant into its stride; after that, let them colour.
Common trouble
Flea beetles will pepper young leaves with small holes early in the season. Established plants shrug it off; seedlings can be set back badly, so a cover over the first few weeks is worth considering.
Aphids gather on new growth and under leaves. A strong jet of water knocks them off, and ladybirds will find them if you leave things alone long enough.
Peppers are also good candidates for containers — a 10 to 12 inch pot suits a compact variety, and a warm patio wall gives them exactly the reflected heat they want.